Editorial Advisory Board Member for Path to Purchase IQ  (since 2022)

Awarded design:retail "40 Under 40" (2020) 

Jonathan (Jonny) Rigby is a passionate, award winning retail professional with 20 years of progressive leadership experience in the Global Visual Merchandising, Environmental Design and D&D landscape.

He has been the visual leader for multiple high profile brands - evolving Global VM Strategy & Execution through the introduction of industry-leading innovations to the Customer Experience/Engagement. He has implemented Global training & development tools and mechanisms to build “teams of the future”, while contributing to over arching business objectives through cross-functional partnerships.

Jonny has opened over 250 stores across 6 Continents, led the design through execution processes of company-wide 2D & 3D installations, activations & windows and has designed mannequin & Visual Merchandising display solutions in-house, while remotely managing the development, production and logistics of manufacturing facilities in Europe, USA, China and India.

Fittingly, Jonny currently serves as the Senior VM for Amazon Style - the first physical retail fashion stores ever launched by Amazon where he worked pre-launch in this leading role on the Core Concept Design team.  He was challenged with developing an Omni-Channel Customer Experience that has transformed the way we shop and informed the future of Retail.  It is his responsibility to offer the most innovative and forward-facing VM solutions & strategies informed by research, development, testing and data (gathering and analysis) while nurturing a diverse, high-performing and results driven work environment for his team.

Please explore portfolios of his award-winning work on this website.  To get in touch, please use the contact form



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